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Encinitas California




Based in San Diego, California I am a full time coach with 30 years of experience. During this time I have coached over a thousand of athletes, locally and through detailed online coaching around the World. You can’t fake that kind of experience. You will train with someone who has seen it all, raced 25 Ironmans myself, including 8 at the Ironman World Championship in Kona, Hawaii. I know how to help you- no matter the circumstance or challenge. Personal AttentionAs an SBX Athlete, you have access to me directly and your questions are answered in real time, by me. From nutrition, hydration, recovery, technique, and anything else you might need. Extensive Resources - As a member, you will gain access to our vast library of over 5,000 unique workouts, hundreds of unique articles, videos, training tips, nutrition, and over 20 of ready-to-go training plans for varying distances so you can start now. What We Offer - SBX Training provides products and services to help you achieve your health and fitness goals. Personal, unique training crafted to fit YOUR life. Membership with exclusive access to ALL the triathlon resources you need. App with access to your daily schedule and resources from everywhere Group and Individual private training sessions Virtual Bike Fitting and Swim and Run Analysis Custom Nutrition Plans Vast Library of hard-earned training knowledge constantly updated Community support from the SBX Team of athletes in over 30 countries Junior Development expertise for young triathletes
My training approach -- Inverted Training Periodization — is based on innovative, simple and effective techniques without too many training hours. I focus on understanding each athlete and always put your needs first: your health, environment (family, work, stresses, nutrition, sleep) history, goals and ultimate dreams. Each person is unique and deserves individual attention - My job is to find what works best for your personal needs and goals; so that together, you get faster, fitter, and surpasses what you ever thought possible… all while maintaining health and strength for life: This is the true meaning of what it means to be a triathlete.
* Level III USA Triathlon coach * Level II ITU Triathlon Coach - Junior and U23 Development * Level II USA Cycling coach * Certified Ironman University Coach * Former Head coach of the UCSD Triathlon Team (3 time National Champions and#1 Women Team 2006-2010) * Former Head Coach of the UCI Triathlon Team * Head Coach of the High Performance Paratriathlon Camp at the Olympic Training Center * Head Coach of the First ever Paratriathlon Camp by Challenge Athletes Foundation * Head Coach, USA Team (Elite, U23 and Junior) at the 2008, 2004 and 2003 Duathlon World Championships * USAT Coach at Collegiate National Camps and Recruitment Camps at the Olympic Training Center * USAT Lecturer at Coaching Level I and II Clinics * Founder of the first Kids Triathlon Program in San Diego in 1998 * Contributor to many sport magazines and sites including ironman.com, USA Triathlon and others * Over 180 athletes qualified for IM World Championships in Hawaii to date * 2022 Speaker at the Endurance Exchange conference, the biggest endurance event in the World * Feature lecturer in the Triathlon World Summit * Contributing author of the USA Triathlon first ever book - Complete Triathlon Guide
I have competed in hundreds of races of all distances including 25 Ironman races around the world (9:38 PR in 2003), over 60 half ironmans (4:12 PR in 2008), qualifying for the Hawaii Ironman World Championships seven times. Sergio has also been nominated as "All American" by USA Triathlon, 10 times.
Sergio Borges was an elite level Ironman distance triathlete. He has dedicated the last 30 years to studying the ART and science of triathlon training coaching athletes of all levels and ages.